Event marketing is one of the most powerful demand generation tools, yet tracking ROI remains a challenge. Too often, companies overspend at events without clear data to justify their investment—leading to budget cuts that could hurt revenue growth. In this webinar, we’ll tackle the disconnect between marketing and finance when it comes to event budgets. Join us as we discuss: - Why companies struggle to track event ROI effectively - How to align marketing and finance to ensure smarter event spending - Strategies for proving event-generated revenue to protect your budget - Tools and tactics for better event data capture and reporting If your organization is questioning event spend, this is the conversation you need to hear.

Scaling Your Event Strategy: A Winning Playbook as a small but mighty team with Kate Reiner Abstract: Join us for an exclusive webinar with Kate Reiner, Head of Marketing at Cofi, as she breaks down the essential components of a successful event strategy. From crafting a solid game plan and assembling the right team to leveraging the best tools and setting clear goals, Kate will share actionable insights to help you maximize your event impact. Whether you're planning a small gathering or a large-scale conference, this session will equip you with the strategies needed to drive success. Don’t miss this opportunity to refine your approach and take your event planning to the next level!

Companies like Conservice are seriously leanining into live events and field marketing to drive their business -- so much so, that they are running an event almost every day. They needed a standardized, customized, and powerful lead capture solution that their team could master and use everywhere. Today, they use Mobly to capture leads at all of their 200+ annual events. Mobly helps them (1) save money on lead scanner rentals, (2) keep the sales team trained and super effective at events, and (3) ensure that leads are enriched and pushed to their CRM instantly to dramatically cut back the time to engagement post-event.

Headed to Dreamforce this September? Make sure you check out this short Know Before You Go Session with Mobly CEO Zach Barney. When you're done, make sure to use the QR code to download the companion deck. See you at Dreamforce!

Headed to INBOUND in Boston this September? Make sure you check out this short Know Before You Go Session with Mobly CEO Zach Barney. When you're done, make sure to use the QR code to download the companion deck. See you at INBOUND!

Headed to SaaStr this September? Make sure you check out this short Know Before You Go Session with Mobly CEO Zach Barney. When you're done, make sure to use the QR code to download the companion deck. See you at SaaStr!

In the first live session of In-Person with Mobly and Sendoso. Austin Sandemeyer, Sendoso's Head of Growth Marketing will talk to us about the Sendoso team developed unique sidecar-style events to make better connections and drive more ROI alongside some of the largest marketing events.

Mobly users are the world's best event pros in sales and marketing and they are guiding us to build their ideal mobile sales tool. Whether you are a Mobly user or not, we want to hear from you. Stop by on May 16th. See what we're up to and tell us what you think! And, see if you want to take Mobly for a spin at your next event.