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When the tradeshow floor closes and the booth gets packed up, the real work begins: turning event leads into revenue. But too often, event teams miss a critical step that could transform their follow-up efforts—lead segmentation.
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Mobile software company, Mobly, today announced it raised $2.5 million in seed funding. The company’s financing round is led by Peterson Ventures, with participation from VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, and Service Provider Capital, as well as several strategic angel investors. Taylor Jones, principal at Peterson Ventures, will also join Mobly’s board of directors and Caroline Casson, partner at VITALIZE Venture Capital, will be a board observer.
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We tip our hats to the unsung heroes of marketing! It's not just magic; it's skill, dedication, and a pinch of charisma.
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A fourth of your team's sales activity never makes it into the CRM. Here's how to fix it.
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For a lot of industries, it's the start of trade show season. Here are 3 quick tips to ensure your events actually pay for themselves.
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The right people will still buy, and the recession will end at some point. We're good.
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4 reason why it is important to follow up with trade show leads quickly.
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